How to Make Money on TikTok in 2022- 11 Uncommon Ways

This guide explains uncommon ways on how to make money on TikTok which will help you to make millions of dollars on TikTok without too much stress. TikTok has a lot of interesting content right now and ranks as the 7th most-used social media platform worldwide, with over 1 billion active users as of December 2021. That’s a huge market.

People who are creating content are seeing crazy views and some people are going viral literally overnight.

Just a few years ago the same thing happened with Instagram. People got interested in this app that was normally just for teenagers, but they thought the way to make money through Instagram was to get a lot of followers.

But now that we see Instagram as a full-blown marketing tool for business where you don’t actually need a lot of followers, I can see that more and more people are looking to TikTok – and they don’t want to wait years to figure out the platform and how to monetize it.

People want to jump on TikTok early so they can capitalize on all the interest today and start to make money from TikTok

Monetizing your TikTok wasn’t always the norm. In the early days of TikTok, there were few branded posts. As an increasing number of brands have entered the space, selling opportunities for sponsored content on social platforms is becoming easier for creators.

Many people have already figured out how to earn money on TikTok, and some consider it a full-time job. As TikTok’s popularity continues to establish itself, more brands are flocking to the app, bringing with them opportunities to make some serious cash for creators who can establish TikTok followings. 

Can you make million of dollars on TikTok in a year?

The short answer is: Yes, you can make money on TikTok, just that making money on TikTok requires a little form of creativity.

While there are official, app-funded methods of earning cash, there are plenty of other methods that you can use to make money on the platform—even if you don’t have plenty of followers.

Similar to social media creators active on other platforms, many TikTok users have already reached financial independence through this social media app.

How to Make Money on TikTok

How much money can you make on TikTok?

Monetizing your TikTok wasn’t always the norm. In the early days of TikTok, there were few branded posts. As an increasing number of brands have entered the space, selling opportunities for sponsored content on social platforms is becoming easier for creators.

As is the case for celebrities and small volcanoes, most of TikTok’s best-paid are youngsters. So, does that means you cannot make money on TikTok once you’ve reached senior status—that’s age 25 and up—on the app? Of course not.

In nearly every category, clever folks are using little videos to make big money.

According to TikTok, a TikToker can earn between $200 and $20,000 for a branded video. The earnings depend on the number of TikTok followers you have and your engagement rate, meaning how often users interact with your account and like and leave comments on your short videos.

But the amount of money you can earn on TikTok varies, but just like any social media platform, if your content goes viral it could be lucrative.

It’s also actively making it easier for viewers to monetize their audience without the help of brand partnerships. With TikTok’s integration with Teespring, announced in late August 2020, creators can now sell merchandise directly to their fans. 

As TikTok’s popularity continues to establish itself, more brands are flocking to the app, bringing with them opportunities to make some serious cash for creators who can establish TikTok followings. 

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Who makes the most money on TikTok?

  • Dancing queen Addison Rae Esterling reportedly makes $5 million yearly through the app, making her the highest-paid human on TikTok. Following her are Charli and Dixie D’Amelio, who make $4 million and $2.9 million a year, respectively.
  • @jiffpom, a tiny Pomeranian, is the highest-earning dog on TikTok, fetching an average of $12,540 per post.
  • The highest-paid fitness influencer is Demi Bagby, who made over $3 million from less than 50 ads in 2020.
  • And in the world of food, celebrity chef Gordon Ramsay makes the most dough (figuratively) with a reported $3.8 million in sponsored posts last year.

So, blue-sky-wise, a successful TikTok profile can set you up for life—but even if you don’t have millions of followers and billions of likes, you can still use it to make money.

How to make money on TikTok

1. Growing accounts and selling them

 People are making money from TikTok by growing accounts and then selling them.

This is becoming more and more popular in the eCommerce or product space.

You’re going to choose a niche and then go ahead and create entertaining content, ideally content that goes viral to attract that person who would be the ideal customer for your product which is quite similar to Instagram.

Today, there are already people in this space today who are growing TikTok profiles around a particular interest. Mostly it’s a niche topic and they might not have any product they might want to sell, but they’re going to reach out to brands in that industry and sell their TikTok profile to them and people are making money this way.

The good news for product brands is once they have that account in their hands, it’s fairly easier to sell products. One way that people are selling products is through TikTok Live. They are launching products while live streaming or they’re actually holding auctions while live streaming.

Mind you there is the link in the bio where you can always drive your followers to purchase your product.

So if you’re the type of person to love TikTok, and you just want to grow a following around a particular topic and build that community around a certain topic, go for it and then reach out to those brands who would love to have access to those followers and sell them your account

2. Partner with a brand you trust

Sponsored content on TikTok is also a good way to make money. It is defined as content for which you receive something of value.

For instance, a certain product brand might pay you to make a TikTok talking about how great their soy candles smell, or you might receive a free skydiving trip in exchange for posting about it. (Though we’re not recommending taking any free skydiving offers).

One of the early examples of influencer marketing on TikTok was Mucinex, the cold and flu medicine. Mucinex worked with creators to promote its products during the cold and flu season. The brand launched a challenge called #BeatTheZombieFunk and TikTok influencers, such as the brother-sister duo OurFire, to participate. 

And brands are very much interested in entering such paid collaborations. Research on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that skyrocketed to 68%.

According to the same study done by eMarketer, companies want to partner with folks who have a following that knows and trusts them, particularly in the context of the COVID-19 pandemic and ongoing social justice movements.

Here are some tips for getting started with sponsored content:

Reach out to brands or organizations you really love

If your TikTok is all about your raw vegan journey and all of a sudden you start posting about your favorite local burger joint, your followers will see right through you. Not only is this confusing, but it also makes you look like a sellout. So, make sure that your sponsored content is in context with your regular content.

Make a press kit for your account

A press kit is like a movie trailer for yourself. It hypes up all of the great things about you (and gives brands good reasons to work with you) and includes contact information, photos, and notable achievements. Make them want to see what happens next, a bag of popcorn in hand. Websites like Templatelab offer press kit templates for free.

Create a few non-sponsored posts

Brands will want to see that you have what it takes to drive sales to their business. Making a couple of (non-sponsored) posts chatting up your favorite pair of shoes will make that elusive specialty sock brand more likely to want to partner with you.

Use the Branded Content toggle

People don’t like being deceived—and it turns out, apps don’t like it either. Tiktok created the Branded Content toggle to make sure that users were being transparent. If you’re posting sponsored content, hit the button (or risk your video being taken down).

You can also find opportunities through TikTok’s official Creator Marketplace

3. Donations (Convert Gifts to Diamonds)

The third way people are making money from TikTok is by going Live and collecting donations from viewers (just like you can do on other platforms, like Twitch).

This feature of getting donations on TikTok is quite fascinating and it is really a built-in monetization platform, literally from day one.

From what I’ve discovered, here’s how it works:

Earning money on TikTok is for creators to host live streams where their fans send them gifts, purchased with virtual coins that are bought within the platform. Creators can then convert these gifts into “diamonds” (TikTok’s virtual credits) which can be cashed out via PayPal. It will cost you $1.39 to purchase a hundred coins by fans.

In order for fans to purchase coins, they must be at least 18 years old. 

Creators who are 18 years old or over can withdraw diamonds for a cash value decided by TikTok at any time. Payment is made to a Paypal account of the creator’s choosing. TikTok imposes daily limits on withdrawals, which are displayed during your withdrawal process. 

On the Chinese version of TikTok – an app called Douyin – there is a next-level feature similar to this. When creators are Live, they can actually attach a shopping cart to a product they sell. So it’s kinda like QVC or the shopping channel. You can go Live, hold an auction, and people can buy your product while you’re Live through the shopping cart feature.

Well, I think this feature is going to come to accounts worldwide sooner rather than later. 

Related: How to make money fast as a student

4. Audio Sponsorships 

TikTok is a platform that spotlights audio, with songs and audio clips often going viral on the platform — take Lil Nas X’s Billboard 100 hit “Old Town Road” as an example. 

Artists attempting to replicate Lil Nas X’s path to success have started to pay TikTok influencers to include their audio in posts. Creator Skylar Krupa, who posts videos of his grandparents, has used this method to monetize his growing audience. He charges a rate of $25 per 25,000 followers. 

There’s no formal way to arrange audio sponsorships, so teens who want to monetize their following this way, or even grandparents from the example above, have to reach out to artists directly or through artist management teams. 

5. Partner with an influencer

If you are an established brand business looking to grow your presence (and make money) on TikTok, partner with other influencers whose content aligns with your brand.

Fashionista Wisdom Kaye recently partnered with perfume company Maison Margiela in this TikTok, and food blogger Tiffy Chen partnered with Robin Hood (the flour):

According to a study by Tomoson, every dollar spent on influencer marketing yielded an average of $6.50 for the business, with the top 13% surveyed reporting a return of $20. What’s more, half of the marketers say the customers gained through influencer marketing were higher quality than customers brought in through other channels, like email marketing or organic search.

If you’re in the U.S., you can use TikTok Creator Marketplace to find the right influencer for you. The marketplace site connects brands with influencers. Any brand can join, but it’s only accessible for influencers by invitation (for now).

Outside of the U.S. and TikTok-sanctioned marketplace, search for hashtags that align with you and your business (#dentist, #dogfood) and scroll through the content. Or, just explore the app yourself, liking the videos you like and ignoring (or hitting “Not interested”) on the ones you don’t. The app will start showing you what you want to see. It’s scary smart like that.

Spend some time to scrutinize each creator’s page—we’ve all heard the age-old story of the tearful influencer’s non-racism non-apology. Stay away from problematic TikTokers.

How to Make Money on TikTok

6. Product Sales and Sales 

Creators who want to make money from their audiences directly, without depending on a brand’s advertising dollars, can turn to sell merchandise and products to their audience. TikTok’s partnership with Teespring means creators can sell merchandise directly in the app. The integration allows TikTok creators to customize a design from 180 different products. 

To test the integration, TikTok and Teespring launched with an initial cohort of 7,000 creators in September 2020. They’re expected to announce how additional creators can start utilizing the integration. 

Creators can also add links in their bio to a personal website or alternate merchandise platform where fans can purchase products. For example, TikTok user, @thedottist, has a trackable link to purchase her artwork directly embedded in her bio. 

Related: How to make money online without referrals

7. Manage influencer campaigns

Another way to make money from TikTok is to manage influencer campaigns.

This isn’t a new idea. There are straight-up influencer agencies to serve Instagram influencers already.

The same concept applies to TikTok. You can be the middleman or the broker between a creator on TikTok and a brand that wants to work with that influencer.

From creating the agreement, managing both parties, making sure the deliverables are all met – just being a coordinator – you can charge a service fee to manage campaigns like that.

TikTok as a platform is incredible; they actually have an internal influencer program already built-in. So if I’m a big brand and I want to reach out to TikTok and say, Hey, this is the space I’m in, what influencers should I work with? I can do that.

The only thing is, I’m going to pay a percentage to TikTok for brokering that agreement.

That’s where you can come in as a service or agency to make that agreement outside of TikTok and help brands save some money. 

8. Consulting

Once you’ve mastered the nook and crannies, and maybe you really understand how someone could take a video that maybe gets a hundred views and help them get 100,000 views, well, you can simply offer consulting services.

This is a really great way to leverage your expertise from the platform and help people who want to be TikTok famous or they want to be creators, actually boost their strategy so their videos get seen by hundreds of thousands, if not millions of people.

Of course, you need to have the background and the experience in this first to offer this as a service. But once you’re there, people will pay to have your experience and your brain on their account.

And if you help them get any deals or influencer agreements, you can even negotiate a percentage or a cut of that deal simply because you are their consultant and you have helped them go viral on TikTok. 

9. Apply to TikTok’s Creator Fund

This is the app-sanctioned moneymaking method we were talking about earlier. On July 22, 2020, TikTok announced their new Creator Fund, pledging to give $200M U.S. to “encourage those who dream of using their voices and creativity to spark inspirational careers.”

The internet—and the world—ate it up, and only a week later, they announced that the fund would grow to $1B U.S. by 2023. So how do you get your hands on that sweet creator cash? The app has a few boxes you have to tick before you can apply:

  • Be located in the US, UK, France, Germany, Spain or Italy
  • Be at least 18 years of age
  • Have at least 10,000 followers
  • Have at least 100,000 video views in the last 30 days
  • Have an account that abides by TikTok Community Guidelines and terms of service

Creators can apply through their TikTok profile. In the notifications section of your messages, you’ll get an invitation to apply directly from TikTok if you meet their minimum requirements. 

How to Make Money on TikTok

10. Tiktok ads platform

The fourth way you can make money from TikTok is by using their ads platform to promote products.

Just like Facebook and Instagram ads, you can search right now for, “TikTok ads” and sign up for access to their ads platform.

It is pretty self-explanatory if you’ve ever run paid traffic before, so if your market’s on TikTok, it might be worth you creating a few ads, putting some budget toward experimenting there, and seeing what happens. Maybe you can sell more of your products through TikTok!

11. Management services

You can also make money from TikTok by offering management services for creators on the app.

Some creators on TikTok have millions of followers and sometimes this happens really fast and overnight for that creator. It’s like having a business land in their lap.

You could step in and offer services to help them with their content strategy, their creative strategy, maybe managing offers and deals that come their way.

So if you have that background in production or storytelling, you could definitely apply that to offering management services to TikTok creators. 

Tips for getting paid on TikTok

Be real

And as hard as it is to believe that being real is important in our highly filtered world, internet users crave genuine content.

In this 2019 study, 90% of the 1,590 adults surveyed said that being real is important online, but 51% said that they believe less than half of brands create work that resonates as real.

So whether you’re hopping on a dancing trend or showing off your crochet frogs, stay true to yourself. It’s the surest way to gain followers you’ll keep—and hopefully, earn some real money.

Be transparent

This goes hand in hand with being real. The rules around marking sponsored content and divulging when you get free stuff are pretty foggy, but it’s always better to err on the side of caution.

Look to your favorite creators for guidance

If you’re not sure where to start, start scrolling. Odds are, some of your favorite creators are making money from TikTok. Check out what they are doing—brand deals, promoting T-shirts, spelling their Venmo in alphabet soup—and try to put those same strategies into action.

Don’t replace your regular content with sponsored content

If every single one of your TikToks is sponsored content or promoting something, your followers will lose interest. You gotta play it cool.

Don’t always make it about money.

Don’t give up

Making money on this social network isn’t easy. If it was, we’d all be Addison Rae. (It’s cool to joke about that—she herself acknowledges how many folks don’t think she has a real job. And she does it with the self-assurance of a 20-year-old who makes 5 million dollars a year.)

If you get shut down by one brand or influencer, keep trying. Hard work pays off—literally.

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Final take on how to make money on TikTok

TikTok is gaining popularity and will continue to have more lucrative monetization opportunities as the app evolves. If you’re willing to put in the work to build your audience, you could end up reaping financial rewards. 

This platform might be best for creative people who want to earn money on social media without investing the time and high production value that platforms, like YouTube and Instagram, typically require. That said, to succeed on TikTok you’ll need a solid understanding of the platform’s nuances and its culture, which can also be a major time investment. 

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